Global Icon and Champion Donovan Bailey joins as Senior Advisor and Athlete
FOR IMMEDIATE RELEASE
Donovan Bailey Joins Tonbara Management Group and SponsorshipNext as Senior Advisor.
Toronto, ON, Jan 14, 2025 – Tonbara Management Group (TMG), a premier sports management and advisory firm, is proud to announce the addition of Donovan Bailey, two-time Olympic Champion, and three-time World Champion, and internationally recognized icon, as a Senior Advisor. Moving forward, TMG will also exclusively manage all of Bailey’s brand partnerships, endorsements, and other strategic opportunities as part of this appointment.
Recognized globally as one of the greatest sprinters of all time, Donovan Bailey has transcended sports with his legacy of excellence, leadership, and influence. Bailey’s expertise, combined with his decades of experience in both athletics and business, will bring invaluable insight to TMG’s growing roster of athletes, influencers, and partners.
Donovan Bailey is one of the world's all-time greatest and most dominant sprinting legends. He is a two-time Olympic champion, three-time World champion, and two-time world record holder. He remains the first man in history to hold the titles of World Champion, Olympic Champion, and world record holder simultaneously. Donovan is also the only person to be inducted into Canada's Sports Hall of Fame twice and is a current officer in the Order of Canada. Beyond his athletic career, Bailey successfully transitioned to the corporate world, founding businesses in the sport, wellness, and hospitality sectors. He currently sits on multiple advisory boards, helping organizations achieve strategic growth, attract investment, and deliver stakeholder value.
“We are thrilled to welcome Donovan Bailey to TMG in this key role,” said Patrik Darabont, Founder and CEO of Tonbara Management Group. “Donovan’s impact on sports and his proven ability to connect with brands and audiences worldwide make him an exceptional addition to our team. His appointment not only strengthens TMG’s strategic direction but also reinforces our commitment to elevating talent and delivering unmatched value to our partners.”
“Donovan brings unparalleled experience as an athlete and business leader,” said Bill Gaskey, Managing Partner of SponsorshipNext (a new division of TMG). “His ability to connect performance with strategic business growth aligns perfectly with our mission. We’re excited to leverage his insights as we continue to expand our reach and deliver value to our clients and partners.”
As a Senior Advisor, Bailey will work closely with TMG and SN’s leadership teams to support talent development, explore new business ventures, and collaborate on strategic opportunities across the sports and entertainment industries. Simultaneously, TMG will manage all of Bailey’s professional engagements, leveraging its expertise to drive meaningful partnerships aligned with his legacy.
“I’m excited to join TMG at such a pivotal time” said Donovan Bailey. “Patrik and the team have built a forward-thinking agency with a clear vision for empowering talent. I look forward to contributing my experience to help athletes and brands achieve success, while also entrusting TMG to guide my future opportunities.”
This partnership marks a significant milestone for TMG as the agency continues to expand its global reach and solidify its leadership in athlete representation, brand partnerships, and advisory services.
About Tonbara Management Group (TMG)
Tonbara Management Group (TMG) is a leading sports and entertainment management firm with headquarters in Toronto and Miami. TMG operates two distinct divisions:
Talent Division: Representing top-tier talent across sports, entertainment, and NIL (Name, Image, and Likeness) through Tonbara Sports, Tonbara Influencers, and Tonbara NIL.
Sponsorship Division: Providing strategic sponsorship consulting, valuation, naming rights, and sales services through Sponsorship Next (SN).
At TMG, we connect talent, brands, and opportunities, delivering exceptional results through expert representation, innovative partnerships, and modern, data-driven solutions. https://www.tonbaramg.com/
About Sponsorship Next (SN)
Sponsorship Next (SN) is a new division of Tonbara Management Group (TMG) specializing in sponsorship strategy, asset valuation/pricing, naming rights strategy, and third-party brokerage sales. SN leverages modern tools, including AI, to deliver innovative, data-driven solutions that drive value for brands and properties. https://www.sponsorshipnext.com/
For inquiries, please contact:
hello@sponosrshipnext.com