NEXT Chapter
January 9, 2025
Tonbara Management Group Announces the addition of Bill Gaskey and the Launch of SponsorshipNext, a New Division Focused on Modern Sponsorship Solutions and Sales.
Toronto, ON – Tonbara Management Group (TMG) is proud to announce the launch of its new division, SponsorshipNext (SN), a forward-thinking sponsorship agency specializing in strategy, valuation, naming rights, and third-party sales brokerage. Industry leader Bill Gaskey will serve as Founder and Managing Partner, bringing decades of experience across senior roles in marketing and sponsorship, including leadership positions at Sponsorship Canada, NBA Canada, and Labatt’s.
“SponsorshipNext represents the future of sponsorship consulting,” said Bill Gaskey, Managing Partner of SN. “By combining innovative technology with proven expertise, we’re delivering a more efficient and results-oriented approach for clients to unlock true value and create long lasting partnerships.”
Under the umbrella of Tonbara Management Group, SN integrates modern tools—such as AI driven insights to streamline processes and deliver data-backed decision making that drives measurable results for brands, organizations, and properties alike.
Patrik Darabont, Founder & CEO of Tonbara Management Group, added: “Launching SponsorshipNext is a natural evolution for TMG. Bill’s leadership, experience, and strategic mindset make him the ideal person to drive this new division forward and help clients achieve their sponsorship goals.”
About Tonbara Management Group (TMG)
Tonbara Management Group (TMG) is a leading sports and entertainment management firm with headquarters in Toronto and Miami. TMG operates two distinct divisions:
Talent Division: Representing top-tier talent across sports, entertainment, and NIL (Name, Image, and Likeness) through Tonbara Sports, Tonbara Influencers, and Tonbara NIL.
Sponsorship Division: Providing strategic sponsorship consulting, valuation, naming rights, and sales services through SponsorshipNext.
At TMG, we connect talent, brands, and opportunities, delivering exceptional results through expert representation, innovative partnerships, and modern, data-driven solutions.
About SponsorshipNext (SN)
SponsorshipNext (SN) is a new division of Tonbara Management Group (TMG) specializing in sponsorship strategy, asset valuation/pricing, naming rights strategy, and third-party brokerage sales. SN leverages modern tools, including AI, to deliver innovative, data-driven solutions that drive value for brands and properties.
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